成都大世界商业公园整合行销传播（IMC）企划案目 录目 录.................................................................................................................................................................................................................................................................1前 言.................................................................................................................................................................................................................................................................3行销传播目标.....................................................................................................................................................................................................................................................3第一部分 大世界商业公园市场背景分析.................................................................................................................................................................................................3一、项目概况...............................................................................................................................................................................................................................................3二、开发商背景简介...................................................................................................................................................................................................................................3三、市场环境分析.......................................................................................................................................................................................................................................3四、项目的 SWOT 分析.......................................................................................................................................................................
