台网融合背景下电视媒体经营策略初探硕士论文

硕士学位论文台网融合背景下电视媒体经营策略初探摘要 台网融合，是一种基于网络和电视的集播出、宣传、互动、效果反馈于一身的现代跨媒体合作形式。在台网融合的新媒体环境下电视媒体已经面临着强大的冲击,电视媒体只能通过自身的努力，实现竞争力的提升和可持续的进展。本文通过大量的数据分析和成功案例分析，完成对电视媒体在未来台网互动大趋势下的意识和经营模式的转型提出前瞻性的思考，不论从理论层面和事实践层面，都有积极的参考价值，最大可能的指导媒体竞争力的建立与可持续进展。关键词：台网融合 互联网 电视媒体 经营策略 Strategy of management of television in the background of Network convergenceAbstractThe network convergence is on the basic of corperation between network and television.The telebvison faces a strong impact on the background of new media environment.The television mustenhance core competitiveness and achieve sustainable development throngh its efforts.This article makes its own thinking about how the televison transition come true by analying data and cases transition.It has a positive reference value to both the theory and reality. Guide the establishment of the competitiveness and sustainable development of media as much as possibleKeyword ： Network convergence network television Strategy 目录摘要 ...................................................... 1 Abstract .................................................. 2 第一章 绪论...............................................51.1 讨论背景.....................................................51.1.1 互联网产业兴起，与传统媒体的重叠受众迅速增加...........51.1.2 广电与电信目前的进展存在较大差距.......................61.1.3 传统媒体受到冲击，正在积极转型.........................71.2 讨论目的.....................................................71.2.1 全面分析、正确认识传统电视媒体进展所面临的机遇.........71.2.2 全面分析、正确认识网络媒体进展过程中所存在的不足 71.3 讨论意义..............................................