烟台旅游大世界经营管理诊断及改善对策2024-11-10目 录第一部分...................................................................................................................................................1导读...........................................................................................................................................................21.项目概述...............................................................................................................................................41.1 项目由来........................................................................................................................................41.1.1 项目背景................................................................................................................................41.1.2 项目诉求................................................................................................................................61.2 项目进程........................................................................................................................................81.2.1 项目接触................................................................................................................................81.2.2 项目考察................................................................................................................................81.2.3 项目调研................................................................................................................................81.2.4 项目分析................................................................................................................................91.3 项目定位........................................................................................................................................92.项目竞争环境及消费者分析.............................................................................................................102.1 宏观环境分析..........
