摘 要随着全国的经济发展,物资需求对于人们来说非常重要,所以生产对于一个国家来说也是非常重要的。造纸业的生产就是其中之一。盈利能力是指一个公司的赚钱能力,盈利能力越高说明该公司越有发展的潜力,所以说盈利能力影响着公司的生存。我国的造纸业虽然发展的不错,但是由于环境卫生的影响,近些年来造纸业的盈利能力有所乏力,导致造纸业发展不景气,盈利能力低下导致造纸业出现了经营危机。因为为探讨盈利能力的影响及存在的问题,所以本文以九室纸业为例。在对九室纸业的分析是发现九室纸业在销售方面存在这销售能力低下的问题,经过继续得到探讨发现九室纸业的制造成本非常的高,在高额的制造成本中,九室纸业盈利的效果也明显变的很差,再者,九室纸业的管理费用占比一直很高,这也导致九室纸业盈利能力受到打击。所以在此提出一些相关建议与对策,加大力度推广线上活动使销售水平上升,科学的研发造纸技术增加造纸的产量达到降低成本的效果,建立预算体系降低管理费用使管理费用占比降低,这样对盈利能力的提升会有明显的帮助。关键词:盈利能力 九室纸业 制造成本1AbstractWith the development of the national economy, the demand for materials is very important for people, so production is also very important for a country. Paper production is one of them. Profitability refers to the earning power of a company. The higher the profitability is, the more potential the company has for development. Therefore, profitability affects the survival of the company. Although the development of China's paper industry is good, but due to the impact of environmental hygiene, the profitability of the paper industry in recent years has been weak, leading to the development of the paper industry recession, low profitability leads to the paper industry business crisis. In order to discuss the influence of profitability and existing problems, this paper takes nine room paper industry as an example. Found in analysis of nine rooms paper is paper nine room in sales that sales ability is low, after continued...