工商管理专业 济南市会展业发展的现状及应对研究

摘 要济南市地处沿海，是重要的经济，政治，军事，文化，科学和教育的国家，区域金融中心省级城市，山东省的省会。在这样一个基本良好的文化和经济展济南业也逐渐显现。展览业济南要保持良好的竞争，出现在当地的会展业，并通过会展产业带动济南和整个山东省的经济和文化的快速发展，后来才知道会展业的现状济南发展存在问题的地位显得尤为重要本研究探讨会展业的发展，在济南就读的会展业在国内外的发展和规律性的趋势过程，并在济南会展业的综合研究，结合地理环境，地理环境优越，文化氛围，产品特点和济南的分析。在这项研究中，笔者已经做了很多相关文献，并进行必要的实地调查，结合利用数字分析，比较分析和的方式 SWOT 分析相结合的认识济南的发展，展会的地位行业现状，市场定位，优势和劣势，以生产对策的突破，创新，合理化。关键词：济南；会展业；对策；SWOT 分析 Located on the coast, Jinan is an important economic, political, military, cultural, scientific and educational center, a regional financial center, a provincial city, and the capital of Shandong Province. Jinan Is also a historical and cultural city and our country's famous cultural resort. Based on a good cultural and economic condition, Jinan exhibition industry also gradually emerged. In order to maintain competitive, the exhibition industry of Jinan mainly lies in its exhibition. The rapid development of economy and culture in Jinan and Shandong Province is promoted by the exhibition industry. Therefore, the existence and development of the exhibition industry in Jinan is particularly important. This study discusses the development and regularity of Jinan exhibition industry both at home and abroad. On the basis of the comprehensive research of Jinan exhibition industry, this paper analyzes the geographical environment, cultural atmosphere and product characteristics of Jinan. In this study, the author has referred to a lot of relevant documents, and conducted the necessary field inves...