辣妈厨房市 场 策 推 划 广 方 案前言糟辣椒则是独有的美食调味品，全省围均有制作。糟辣椒色泽鲜红，香浓辣鲜，既辣又酸，特有的香、辣、鲜、酸、嫩、咸、脆、的独特风味，人们特别喜爱，而且老少皆宜，在美食中是必不可少的。比如烹制“鱼香肉丝”、“鱼香茄子”、“糟辣带鱼”、“糟辣脆皮鱼”、“、”黔味回锅肉“、”鱼包韭菜“、”怪噜饭“时之所必须，还用糟辣椒当作基料制作腌菜、泡菜，制作凉拌菜制作蘸水，可见糟辣椒在美食中的地位是毋庸置疑的。为此亿农公司针对这一市场推出了新产品“辣妈厨房”糟辣椒.为了帮助辣妈厨房辣椒市场推广做了此策划方案，在做本方案的策划之前，我们对各大超市菜场社区便利店进行了调查了解了市场上的各种品牌辣椒销售情况对目标消费群体进行了现场观察还对一些客户进行询问。在网上了解了一些行业的相关信息。由此我们做了这份市场推广方案。目录一·营销环境分析 1.市场分析··················· 2.竞争对手分析················ 3.企业资源分析·········································4. 营销环境 SWOT 总结分析····························二.竞争对手分析 1.营销操作模式····································2.产品定位····································3.竞争优势····································4.针对竞争对手分析总结······························三.对消费者调研1. 消费者分析························· 2.消费者分析总结······································ 四.目标市场策略1.市场细分 ·····························2.目标市选择·············································3.产品定位策略·······································五.销售渠道调研六.推广策略目录七.终端推销策略八．营销成本控制九．策划小结一·营销环境分析一·营销环境分析 1. 目标市场经济形势 经济形势： 我省是辣椒的主产...
