90 后酒店婚宴市场消费需求研究【摘要】 本课题从婚宴酒店的发展状况切入，按照营销学的理论，研究婚宴酒店在新的历史时期面临的机遇和威胁共存的外部环境，接着对婚宴酒店开展了对应的市场细化，确立了以 90 后消费群体为核心的顾客充当其要开发的市场和目标定位，然后各自从产品对策、品牌策略、体验销售等多个层面编制了婚宴酒店的销售组合对策，最后重点从婚宴产品实战层面的视角上开展探究，以期深入借助婚宴发展的契机推动其他会议餐饮业、社会宴请等其他行业的发展，致力推进酒店饮食的总体发展。 【关键词】 90 后，酒店婚宴，市场消费，需求， Research on Consumption Demand of Hotel Wedding Banquet Marke【Abstract】 Developing situation of this topic is carried out from the hotel, according to the marketing theory, research the reception hotel faces in the new historical period of coexistence of opportunities and threats of the external environment, and then, the wedding banquet hotel has carried out the corresponding market refinement, established with moderate consumption group as the core customer ACTS as its to develop market and target positioning, then respectively from the product strategy, brand strategy, experience marketing, multiple levels compiled the reception hotel sales portfolio strategies, finally are mainly from the Angle of wedding products of actual combat level on the inquiry, It is expected to promote the development of other conference catering industry, social banquets and other industries by taking the opportunity of wedding banquet development, and to promote the overall development of hotel catering industry.【 Key Words 】 words ， post-90s Hotel wedding reception ， Market consumption，Requirements， 目 录1 绪 论...............................................................................................................11.1 研究的背景和意义.................................................................
