摘要目前我国农药生产的大国，但不是强国。随着全球化时代的到来，国际对农药的巨大需求给中国农药企业带来宝贵的国际市场机遇，而另一方面复杂的国际营销环境和严格的国际制药法规，使中国企业在国际农药市场营销中步履艰难。如何制定正确的国际营销策略，增强企业在国际农药市场中的竞争能力，是目前很多农药企业关心的问题。 本文以市场营销理论和其他相关理论为基础，分析了 ZG 公司的内外部环境，运用SWOT 分析找出 ZG 公司国际市场的机遇和威胁以及企业的优势和劣势，为 ZG 公司农药的国际营销工作提出一整套符合自身企业情况的国际市场营销策略，这些策略对指导企业摆脱目前在国际销售中的困境具有现实意义。本文进行的 ZG 公司国际市场营销策略研究，对于 ZG 公司的国际市场营销工作具有较强的指导和应用意义;同时，对于希望参与并扩大国际市场的众多农药出口企业都具有一定的借鉴和参考价值。关键词：ZG 公司；国际市场；营销策略IAbstractAt present, China is one big country which produce pesticide for the world market, but not the power country. With the globalization and international huge demand for pesticides companies to China to bring valuable international market opportunities, while the other re-miscellaneous international marketing environment and strict international pharmaceutical regulations so Chinese enterprises in the international marketing of pesticides in step lots of difficult. How to develop the right international marketing strategy, enhance the international competitiveness of pesticide market, this is a lot of concern for pesticide companies. In this paper, marketing theory and other relevant theories, based on analysis of the company's internal and external environment ZG, ZG company using SWOT analysis to identify the opportunities and threats to international markets and corporate strengths and weaknesses, as ZG pesticide company Work of international marketing firm line with its own set of circumstances in international marketing strategy, t...
