I题目：NBA2KOL 网游运营现状及营销策略研究摘要：随着经济的发展，人民生活水平的提高，人民生活需求的改变，互联网在近几十年发展迅速，伴随而生的是网络游戏产业。网络游戏产业是新兴的产业之一，他不仅拉动发达国家的经济发展，也对发展中国家的经济起促进作用例如，腾讯游戏。腾讯的电竞产业对国家的经济起了巨大的促进作用，影响力是巨大的，影响到教育方面。清华大学已经在校设置电竞专业。本文主要通过具体深入分析一款腾讯游戏—NBA2KOL 的网游运营现状，根据这款游戏的网游运营现状，数据分析，市场对比等措施来制定营销策略并对旧的策略提出改进建议。从而促进这款游戏向着好的方向继续运营。关键词 网游运营 网络游戏产业 腾讯游戏 营销策略IIABSTRACT： With the development of economy, the improvement of people's living standard and the change of people's life needs, the Internet has been developing rapidly in recent decades. The online game industry is one of the new industries. He not only promotes the economic development of the developed countries, but also plays a role in promoting the economy of the developing countries. For example, Tencent games. The gaming industry on the national economic Tencent plays a huge role in promoting the influence is huge, affect education. Tsinghua University has set up professional gaming school.This article mainly through a detailed analysis of a Tencent game NBA2KOL online game operation status, according to the game's online operation status, data analysis, market comparison and other measures to develop marketing strategy and put forward suggestions for improvement of the old strategy. Thus the game will continue to operate in a good direction.Keywords:Online game industry；Tencent game；Marketing strategy Network game operationIII目 录摘要......................................................IABSTRACT.................................................II前 言..................................................
