1山东交通学院毕业设计（论文）摘 要“三农”是指“农业、农村和农民”，“三农”问题的解决与否是关系着我国改革开放是否取得成效和实现全面小康的重要因素。因此，如何促进农业大发展，是我国急需考虑的问题。在商业领域，中小微企业数量扩大，企业竞争已日趋激烈化。而竞争形式已从传统的价格竞争、产品质量竞争、售后服务竞争转变到品牌知名度竞争，品牌信任度竞争；本文通过分析“寿光蔬菜”品牌建立的过程，分析“寿光蔬菜”品牌建立的成功经验并找出其中诸如品牌竞争力不强、产业规范管理薄弱、政府支持力度欠缺等问题，最后针对“寿光蔬菜”品牌建设中出现的问题提出诸如建立综合信息管理平台、发动龙头企业带头作用、加大政府支持平台建设力度等可行性的优化建议方案。关键词：“寿光蔬菜”，品牌建设，优化策略 本科论文AbstractSince the reform and opening up, China's market economy has been developing, people's living standards have been improving, and various fields of industry, agriculture and business have achieved leaping growth and breakthroughs. With a population of 1.4 billion, China has become the second most populous country in the world. As the saying goes, "food is the most important thing for the people". Therefore, the development of agricultural technology and the solution of people's food and clothing have always been problems in China's agricultural field. "Three rural" problems refer to "agriculture, rural areas and farmers", and the solution of "three rural" problems is an important factor to the success of China's reform and opening up and the realization of a well-off society in an all-round way. Therefore, how to promote the development of agriculture is an urgent problem for all levels of government.In the business field, the number of small and medium-sized enterprises is expanding, and the competition among enterprises in China has become increasingly fierce. The competition form has changed from traditional price co...
