营销篇1.4C 营销理论 (The Marketing Theory of 4Cs)2. 4R 营销理论 (The Marketing Theory of 4Rs)3. 4P 营销理论 (The Marketing Theory of 4Ps)4. 感性营销 (Sensibility Marketing)5. 利基营销 (Niche Marketing)6. 交叉营销 (Cross Marketing)7. 知识营销 (Knowledge Marketing)8. 文化营销 (Cultural Marketing)9. 服务营销 (Services Marketing)10. 体验营销 (Experience Marketing)11. 定制营销 (Customization Marketing)12. 色彩营销 (Color Marketing)13. 绿色营销 (Green Marketing)14. 关系营销 (Relationship Marketing)15. 合伙营销 (The Co Marketing Solution)16. 伙伴营销 (Partnership Marketing)17. 一对一营销 (One-to-One Marketing)18. 差别化营销 (Difference Marketing)19. 大市场营销 (Big Marketing)20. 个性化营销 (Personalization Marketing)21. 堡垒式营销 (Formalization Marketing)22. 数据库营销 (Data base Marketing)23. 服务分销方略 (Services Distribution Strategy)24. 服务促销方略 (Services Sales Promotion Strategy)25. 整合营销传播 (Integrated Marketing Communications, IMC)26. 水坝式经营 (Dam Operation)27. 战略营销联盟 (Strategic Marketing Union)28. 网络数据库营销 (Internet Data base Marketing)29. “整时营销” 与“晚赚钱” (Profit by Timing Marketing and Lag Profit Marketing)管理篇1.目管理旳 (Management by Objectives, MBO)，目前这个缩写也常用于代称“管理层收购”(Management Buy Out)2. 标杆瞄准(Benchmarking)3. 开明管理(Open Management)4. 宽容管理 (Allowance Management)5. 危机管理 (Crisis Management)6. 标杆管理 (Benchmarking Management)7. 人格管理 (Character Management)8. 品牌管理 (Brand Management)9. 变革管理 (Change Management)10. 沟通管理 (Communication Management)11. 走动管理 (Management by Walking Around，MBWA)12. 价值管理 (Value Management)13. 钩稽管理 (Innovation and Practice Management)14. 能本管理 (Capacity Core Management)15. 绩效管理 (Managing For Performance)16. 赋权管理 (Delegation Management)17. 灵捷管理 (Celerity ...
