河北滦平华都食品有限公司丰宁华都食品直营店项目计划书2025 年 11 月 18 日目 录一、项目概述............................................................................................3（一）项目背景........................................................................................3（二） 项目简介.......................................................................................3二、优势与定位........................................................................................4（一）将丰宁地区作为试点的优势........................................................4（二）项目定位........................................................................................5三、经营模式与营销策略........................................................................6（一）经营模式........................................................................................6（二）营销策略........................................................................................7（三）销售策略........................................................................................9（四）促销策略........................................................................................9（五）渠道策略......................................................................................10（六）服务策略......................................................................................11（七）客户策略......................................................................................11（八）品牌策略......................................................................................12四、项目建设规划..................................................................................12（一）直营店选址原则..........................................................................12（二）直营店开设程序..........................................................................13（三）店铺组织结构图..........................................................................13五、项...
