养老院商务网站方案设计-管理学学士毕业论文

AbstractWith the E-commerce era's coming, Old-age pension agency go to take use of e-commerce to reduce costs and expand sales channels. The friend Nursing home is a services institution providing Old-age medical services, and their business purposes is to provide the most comfortable life and the most high-quality service to the general users.The mission of this thesis is to design a e-commerce website building programs for The Friend Nursing home, and the main purpose of this programs is to give publicity to The Friend Nursing home online, to establish a brand, to differentiated to Other similar services, and to promote the home 's.Internal development. it hopes that by this Promotion, we can build a carrier for it's external services and attracting investment, and to facilitate the masses and customer. Makeing more customers to get acquainted with the Friend Nursing home through the network, satisfying more customers's need ,and the most important, to enhance the home's competitivenes in it's industry.Key Words：Site planning，Nursing home，The Friend Nursing home, Old-age medical services引言1993 年我国提出了健康老龄化观点。为了解决老龄化带来的医疗保健需求，我国各地根据实际情况开展了各种形式的老年社区医疗护理，并取得了很好的成绩。目前养老方式主要有传统居家养老、敬老院养老和老年公寓养老三种模式。老年社区已成为一个能全方位满足老年人特别需要的小社会。本次为老年养老医疗机构网站的设计要通过将线下的一些成功的模式做成虚拟、打破时间与空间之间的局限的模式。在此将根据广州友好养老院的具体情况及需要度身定做一个商务网站，目的是想将医疗购物、文化教育、国际沟通以及亲情沟通、娱乐等有机结合在一起，使其充分利用互联网上的信息资源，服务现有客户，挖掘潜在客户，最大限度地开拓市场。1.项目目标1.1 需求分析现在网络的进展已呈现商业化、全民化、全球化的趋势。目前，几乎世界上所有的公司都在利用网络传递商业信息，进行商业活动...