学号:3509033058 泰山医学院毕业设计（论文） 题目 国内经济型酒店的现状和营销策略讨论 院（部）系外国语学院所 学 专 业 旅游管理年级、班级2025 级专科 1 班完成人姓名王雷指导老师姓名专业技术职称 翟岱清 2025 年 5 月 20 日论文原创性保证书我保证所提交的论文都是自己独立完成，如有抄袭、剽窃、雷同等现象，愿承担相应后果，接受学校的处理。专业： 旅游管理 班级： 专科 1 班 签名： 2025 年 5 月 20 日摘要经济型酒店作为国内新兴酒店行业，近年来在国内的进展飞速。已形成品牌林立的进展现状，同时竞争愈发激烈。经济型酒店在国内已经迎来一个全新的转型期，是脱颖而出还是遭到市场的淘汰，取决于营销策略的讨论及运用。经济型酒店在国内外的进展经验以及符合国情的营销策略探究成为了国内经济型酒店进一步进展的突破点。经济型酒店营销策略包括：色彩营销，文化营销，体验营销。通过这些策略的讨论运用以达到提升经济型酒店的企业价值以适应酒店业未来进展趋势的效用。关键词：经济型酒店；色彩营销；文化营销；体验营销AbstractAs a new hotel industry in our country, economy hotel has been enjoying rapid development in recent years. The economy hotel market is full of various brands and is in increasing competition. The domestic economy hotel has entered into a brand new transition. To be outstanding or to be obsolete, it depends on the study and employment of marketing strategy. The development experiences of both domestic and oversea economy hotels and the marketing strategy which suits to our national situation have become the breakthrough point of the further development of domestic economy hotel. The economy hotel marketing strategies include, color marketing, culture marketing, experience marketing. This paper is to study the employment of the above marketing strategies, so as to achieve the maximum utility, that is, to improve the economy hotel enterprise value and meet the development trend in the hotel industry.Key Words: Economy Hotel; Color Mark...
