AbstractHaier company is already became a mature one in the field of household appliances after more than twenty years’time. The products of Haier are very popular in the urban area of China because of their high quality. Haier household appliances are well known in China, but it cannot open the foreign markets fully, thus their international competitiveness is not strong. Therefore, in order to explore the international competitiveness of Haier household appliances, the author first summarized the related theory of international competitiveness. Then the author combined the Diamond Theory and the recent status of Haier company to find out the insisted problems. Finally, the author gave some suggestions to improve the export competitiveness of Haier company based on the theory mentioned above.Key Words: international competitiveness, Haier household appliances, Diamond Theory引言在当今不断加速的竞争节奏中，企业若要获得可持续进展，必须具备一定的竞争优势，而获得竞争优势最根本的来源便是核心能力。海尔集团是世界第四大白色家电制造商、中国最具价值品牌。但随着我国改革开放的深化和世贸组织的加入，中国成为世界市场越来越重要的组成部分，提高海尔产品的国际竞争力已经是势在必行。因此，讨论海尔当前产品出口竞争力的动态变化规律、影响因素、现状及存在的问题，对于提高海尔产品出口进展水平，提高高技术产业的国际竞争力，推动海尔的国际化进程具有相当重要的意义。1.概述1.1 本文讨论的意义和目的海尔集团的家电产业，经过了二十多年的进展，已经是一个成熟的产业，其产品在我国城镇家庭的普及率已经达到很高的一个水平。海尔是我国家电行业规模最大、技术最先进的品牌。尽管海尔家电在国内家喻户晓，但是海尔家电并没有完全的打开国外市场，其出口竞争力并不强。所以，通过对其现状的分析，找出去问题所在，这对提升海尔集团的出口竞争力有一定的意义。本文目的在于讨论海尔集团现存问题，提高其出口竞争力。本文通过对海尔内部结构和现状的分析并结合有关的数据讨论发现，海尔集团虽然是我们家电界的老大，而且...
