AbstractHaier company is already became a mature one in the field of household appliances after more than twenty years’time
The products of Haier are very popular in the urban area of China because of their high quality
Haier household appliances are well known in China, but it cannot open the foreign markets fully, thus their international competitiveness is not strong
Therefore, in order to explore the international competitiveness of Haier household appliances, the author first summarized the related theory of international competitiveness
Then the author combined the Diamond Theory and the recent status of Haier company to find out the insisted problems
Finally, the author gave some suggestions to improve the export competitiveness of Haier company based on the theory mentioned ab
