汕头市升保脑血管病医院 商业计划书二零零二年十月第一章：摘要.......................................................................4第二章：行业分析...................................................................5一、国外医药产业分析...............................................................5二、中国医药行业概况...............................................................6三、医疗服务行业...................................................................8第三章：汕头市相关情况介绍........................................................10一、汕头市概况....................................................................10二、汕头市医疗卫生事业的进展情况..................................................10第四章：医院介绍..................................................................14一、医院简介......................................................................14二、医院沿革......................................................................15三、医院管理......................................................................16四、外部支持......................................................................18第五章：业务/诊疗项目介绍.........................................................21第六章：医院扩建计划..............................................................23第七章：市场分析..................................................................25一、市场前景......................................................................25二、目标市场预测..................................................................26三、营销手段......................................................................28第八章：竞争性分析................................................................30一、主要竞争对手..................................................................30二、医院进展中存在的优势 （Strength）.............................................33三、医院进展中存在的劣势（Weakness）..............................................35四、医院的进展机...
