外文资料及中文译文作 者 姓 名 专 业 市场营销 指导老师姓名 专业技术职务 教授 The tec h ni c al ba s is of n e two r k m a rket i ngPeter Ken z e l man n Ne t work m arketing i s b ased on t h e te ch nol og y i n f r a str uct u r e of puter ne t wor k technology, a s rep r e sent ed by inform a t i on technol o g y、 puter networ k s o f m o de rn munications t ech n olo g y and pu t er t ech n olog y to the pro d uc t o f bining i t i n di ff ere nt geog r a p hi c reg i ons and speci a lized pu ter equ ipmen t fo r ex t e rn al i nterconn e ctio n l ine s o f municatio n in to a large, p owerf u l ne t w o rk s, thus en ab l i n g a large numb e r of p ut ers can ea s i l y tr a ns m it i n for ma tio n to ea ch oth e r, share h ar d wa r e, software, d a ta and ot h e r re sources、 A nd network m a rketing i s clo s el y re l a ted t o t he put e r n et work t her e ar e t hre e typ e s: t h e Internet, Extrane t and Int r anet、 [E di t] the theoretic a l b a sis f o r t he n etwork marketi ng T he o r e tic a l f o u n da ti o n of n etwo rk m a rke ti ng i s dir e c t ma rk eting n e t work t heo r y, net w ork t h eor y of rel a tion s hi p m a rke t ing, ma r keting theor y a nd ne twork soft w are to integ r at e marketing theory、 (A) Di r ect Respon s e N e t w ork M arke t i n g Th eo ry Int e rnet ma rk eting a s a n e ff ect...