旅游 APP 创业计划书[文档副标题]成员： 刘红成 许秀信 李华达 陈国辉 指导老师： 二零一五年十月十二日目录一、创业背景..............................................................21.1 市场条件...........................................................31.2 专家学者意见.......................................................41.3 学校政策支持.......................................................4二、产品与服务分析........................................................42.1 APP 介绍............................................................42.2 APP 的设计..........................................................52.3 APP 提供的具体服务..................................................52.4 APP 的优势..........................................................72.5 APP 的完善及进展方向................................................7三、APP 市场分析...........................................................83.1 微观环境分析.......................................................83.1.1 竞争对手分析...................................................83.1.2 消费者分析.....................................................83.2 宏观环境分析.......................................................93.2.1 市场经济进展...................................................93.2.2 网络技术进展...................................................93.2.3 优劣势分析.....................................................93.3 竞争对手分析......................................................103.3.1 现有竞争者....................................................103.3.2 潜在竞争者....................................................103.4 目标市场与目标消费者分析..........................................10四、公司战略.............................................................114.1 规模与定位........................................................114.2 战略管理（SWOT 分析）..............................................11五、营销策略..............................................
