赢在策划策划书大赛金蝶软件（中国）佛山分企业 ERP 软件营销策划方案指导老师：高凤荣小组组员：罗莉莉、梁瑞青、陈凤娟、李启文、黄键涛日 期：3 月 26 日目 录1 策划背景..........................................................................................................................................31.1 企业概况...............................................................................................................................31.2 业绩比较...............................................................................................................................42 市场分析..........................................................................................................................................42.1 消费者分析...........................................................................................................................42.2 竞争者分析...........................................................................................................................52.3 营销环境分析.......................................................................................................................72.4SWOT 矩阵分析....................................................................................................................93 企业市场定位和目标用户选择........................................................................................................103.1 市场细分.............................................................................................................................103.2 目标用户群确实定..............................................................................................................113.3 市场定位.............................................................................................................................114 营销策略........................................................................................................................................114.1 产品分...
