目 录综 述.......................................................11第一篇 品牌价值...............................................12壹、公司品牌....................................................................12一、恒大集团品牌..............................................................12恒大地产集团简介..............................................................12恒大地产集团进展历程..........................................................13恒大地产集团荣誉..............................................................14恒大地产集团品牌传播..........................................................14二、易居中国品牌..............................................................15易居中国简介..................................................................15定义·易居中国................................................................15背景·易居中国................................................................15版图·易居中国................................................................17貳、企业理念....................................................................17一、恒大集团企业理念..........................................................17二、易居中国企业理念..........................................................17參、愿景目标....................................................................18一、恒大集团愿景目标..........................................................18二、易居中国愿景目标..........................................................18第二篇 团队要求...............................................19壹、组织架构....................................................................19一、恒大-易居大客户部的销售管理职能...........................................201.工作目标：................................................................202.工作内容：................................................................203.职能定位：................................................................20二、城际公司项目营销负责人的岗位职责...
