2013届毕业生毕业论文(设计）题目：公共危机中地方政府形象塑造研究院(系)别管理学院专业行政管理班级行政091班学号091010511姓名指导教师二○一三年六月山东交通学院毕业论文(设计)摘要地方政府防范和化解各种公共危机，是树立服务于民、取信于民良好形象的关键所在。然而，在地方政府防范和处理公共危机的过程中存在诸多问题，严重影响了地方政府的形象塑造。本文首先对公共危机中地方政府形象塑造的研究背景和研究意义做了相关阐述，然后对与论文相关的概念做了界定，接着在调查研究的基础上，对公共危机中我国地方政府形象塑造的现状进行分析说明，并且结合近期发生的山西苯胺泄漏事故、禽流感H7N9、雅安地震等公共危机事件，分析了地方政府在公共危机中形象塑造存在的问题及原因。通过问卷调查结果分析，立足我国国情，借鉴国外及我国地方政府形象塑造方面的优秀经验，提出塑造良好地方政府形象、提升我国政府公信力的对策。关键词：公共危机，地方政府，形象塑造I山东交通学院毕业论文(设计)AbstractGuardagainstanddissolveallkindsofpubliccrisisoflocalgovernment,Istoestablishagoodimageintheserviceofthepeople,thepublickey.however,thelocalgovernmentintheprocessofpreventinganddealingwithpubliccrisishasmanyproblems,seriousimpactonthelocalgovernmentimagemold.Inthispaper,firstofall,thestudyofpubliccrisisinlocalgovernmentimagemoldmaderelatedinthispaper,thebackgroundandresearchsignificance,Thenthethesisrelatedconceptsdefined,Thenonthebasisofinvestigationandstudy,toourcountrypubliccrisis,analyzingthepresentsituationandproblemsoflocalgovernmentimagemold,Andcombinedwiththerecentspillinshanxianiline,avianflu,H7N9,ya'anearthquake,suchaspubliccrisisevents,Analyzedthelocalgovernmentimageinpubliccrisisexistingproblemsandthereasons.Throughthequestionnairesurveyanalysis,basedonthesituationofourcountry,drawlessonsfromforeignandourcountrylocalgovernmentimagemoldingexcellentexperience,shapingagoodimageoflocalgovernmentputforwardcountermeasures,enhancethegovernmentcredibilityinChina.Keywords:Publiccrisis,localgovernments,imagecreationII山东交通学院毕业论文(设计)IIII山东交通学院毕业论文（设计）目录前言.........................................................................................................................................11研究背景及意义......................................................................................................................21.1研究背景.......................................................................................................................21.3研究意义.......................................................................................................................31.3.1良好的政府形象是政府与民众沟通的先决条件............................................31.3.2良好的政府形象是提高政府行政效率的基本保障........................................42相关概念界定..........................................................................................................................52.1公共危机的界定...........................................................................................................52.1.1危机的含义........................................................................................................52.1.2危机的特征........................................................................................................52.1.3公共危机的含义................................................................................................52.2政府形象的界定.............................................
