旅游企业创业第2页共41页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共41页计划书目录第一部分、执行概要...................................................................................................6第二部分、项目介绍..............................................................................................................92.1商业模式........................................................................................................................92.2项目优势......................................................................................................................10第三部分、环境分析............................................................................................................183.1.PEST分析......................................................................................................................183.1.1Political分析..........................................................................................................193.1.2Economical分析....................................................................................................193.1.3Social分析.............................................................................................................203.1.4Technological分析................................................................................................203.2SWOT分析....................................................................................................................21第3页共41页第2页共41页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共41页第四部分、市场策划............................................................................................................254.1旅游业市场特点..........................................................................................................254.2市场定位......................................................................................................................254.3服务定位......................................................................................................................264.4市场分析......................................................................................................................274.5市场推广计划...............................................................................................................284.5.1市场培育期............................................................................................................284.5.2市场开拓期............................................................................................................284.5.3市场稳定期............................................................................................................28第五部分、旅游营销战略.....................................................................................................295.1战略..............................................................................................................................295.2市场营销......................................................................................................................295.3市场营销战略...............................................................................................................295.3.1产品战略...............................................................
