1目录第一章项目简介1.1产品介绍...................................................................................................11.2公司概况...................................................................................................11.3市场分析...................................................................................................31.4市场营销...................................................................................................41.5融资方案...................................................................................................51.6财务分析...................................................................................................5第二章公司产品与技术2.1生态高效...................................................................................................62.2产品介绍...................................................................................................62.2.1公司产品................................................................................................62.2.2作用机理................................................................................................62.3产品状况...................................................................................................72.3.1产品定位................................................................................................72.3.2产品特点................................................................................................72.4正在开发、待开发产品简介...................................................................82.5知识产权策略...........................................................................................8第三章市场和竞争分析3.1市场分析...................................................................................................9213.1.1行业背景................................................................................................93.1.2目标市场..............................................................................................103.2SWOT分析................................................................................................113.3行业政策.................................................................................................12第四章市场营销与实施策略4.1营销理念.................................................................................................134.2区域市场.................................................................................................134.2.1划分区域市场......................................................................................13234.2.2选择区域目标市场..............................................................................134.3营销计划.................................................................................................134.4销售渠道.................................................................................................154.4.1厂部直销..............................................................................................154.4.2代理销售..............................................................................................164.4.3网络交易平台......................................................................................16第五章风险分析5.1风险评估..............................................................
