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目录一、长福裕景··········································1（一）项目基本指数分析········································1（二）价值探寻················································1二、竞争项目分析······································2（一）整体规划分析············································2（二）位置及其周边配套分析····································2（三）景观设计及特色分析········································3（四）购买客户群体分析········································3（五）购买偏好比较分析········································3三、长福裕景Swot分析········································3（一）优势·····················································3（二）劣势····················································4第1页共11页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共11页（三）机会····················································4（四）威胁····················································5四、消费者定位········································5（一）市场细分的标准··········································5（二）目标市场细分············································6（三）目标消费者选择············································6（四）项目与目标群的对接········································7第2页共11页第1页共11页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共11页一、长福裕景长福裕景——长于居，福于人，裕于业，景于美。随着城市中心向龙文和芗城交界偏移，优越的地理优势形成了“一轴线——一中心”的城市空间布局。随着各种人造景观和绿化的努力完善，龙文的居住环境越来越优美，加上市中心商业繁荣、交通便捷，也不失为一块风水宝地。（一）项目基本指数分析地理位置：龙文区迎宾路南侧、五号路东侧建筑面积：总建筑面积68888.36平方米，其中地下部分8256.45平方米，地上部分60631.91平方米；住宅54568.72平方米，商业6063.19平方米。容积率4.99，绿地面积4276.32平方米，绿化率35%。物业类型：商品房、高层主力户型：116.37-116.61㎡三房、124.31-124.72㎡三房、135.52-135.66㎡三房总户数：448户教育配套：漳州第二实验小学、漳州一中分校购物配套：人人乐购物广场、沃尔玛购物中心、乡客隆、浦东副食品市场、综合市场银行：工商银行、建设银行、农业银行、农村信用社等。（二）价值探寻形象风格：绿色、现代、简欧。核心价值：集教育、休闲娱乐为一体的一站式社区。目标消费群描述：私营业主、商企业人士、高级白领、政府官员、高级中小学教师等中高端客户群体。心理层面攻击：让家长安安心心工作，让孩子平平安安上学。第3页共11页第2页共11页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共11页二、竞争项目分析通过两个代表性楼盘了解龙文区市场的总体特征通...