武汉理工大学经济学院企业经营模拟课程案例分析大作业专业班级：电商1101学生学号：学生姓名：刘畅授课教师：1目录1.第一季度....................................................................................................51.1市场准入........................................................................................51.2决策内容........................................................................................61.2.1产品设计和研发....................................................................61.2.2市场开发.............................................................................61.2.3ISO认证................................................................................71.2.4资金预算...............................................................................71.3广告投放.........................................................................................81.4生产管理.........................................................................................91.4.1排产计划...............................................................................91.4.2设备购置...............................................................................91.4.3人员配置...............................................................................91.4.4原料采购..............................................................................101.5下季度预测.....................................................................................101.5.1生产线预出售.......................................................................101.5.2原材料预采购.......................................................................101.5.3计划辞退..............................................................................111.5.4设备人员升级.......................................................................111.6订单交付.......................................................................................111.7季度结算........................................................................................121.7.1销售收入..............................................................................121.7.2销售成本..............................................................................121.7.3季末自动结算项...................................................................131.7.4下季度季初自动结算项........................................................141.7.5应收账款贴现.......................................................................151.7.6可贷款额度..........................................................................162.第二季度...................................................................................................172.1上季度市场分析.............................................................................172.1.1广告投放..............................................................................172.1.2销售分析..............................................................................172.1.3产品分析..............................................................................172.1.4对手分析..............................................................................1722.2当季市场预计.................................................................................212.2.1广告及销售预计...................................................................212.2.2...
