新绿园产品策划书杭州钱新绿城房地产开发有限公司1目录一、前言...............................................................................................................................................7（一）项目可行性研究结论..........................................................................................................71.投资环境可行性结论...............................................................................................................72.市场可行性结论.......................................................................................................................83.项目本身可行性结论.............................................................................................................134.经济可行性结论.....................................................................................................................14（二）项目开发理念....................................................................................................................15二、项目地块状况.............................................................................................................................16（一）项目地块规划指标............................................................................................................16（二）地理位置及现状................................................................................................................16（三）自然条件............................................................................................................................17（四）自然灾害............................................................................................................................18（五）地块周边的自然和历史文化资源....................................................................................19三、项目所在的城市经济文化背景.................................................................................................20（一）历史文化内涵与底蕴........................................................................................................20（二）地方文化习俗....................................................................................................................20（三）项目所处区域建筑特点....................................................................................................261.核心区的规划特色.................................................................................................................282.钱江新城区域住宅建筑特点.................................................................................................29（四）城市经济概况....................................................................................................................29四、市场定位.....................................................................................................................................30（一）项目SWOT分析...................................................................................................................301.优势.........................................................................................................................................302.劣势.........................................................................................................................................313.机会.........................
