目录摘要.......................................................................................................................................................3前言.......................................................................................................................................................41旅游发展背景环境评析.......................................................................................................................51.1区位条件.......................................................................................................................................51.2自然地理环境分析.......................................................................................................................51.3人文环境分析...............................................................................................................................61.4旅游发展现状与存在问题...........................................................................................................61.5旅游发展的SWOT分析..................................................................................................................72旅游资源调查评价...............................................................................................................................82.1旅游资源类型分析........................................................................................................................82.2旅游资源空间结构........................................................................................................................92.3旅游资源评价................................................................................................................................93旅游市场分析.....................................................................................................................................103.1旅游客源市场发育状况..............................................................................................................103.2旅游客源市场定位与预测.........................................................................................................113.3游客行为结构分析......................................................................................................................123.4旅游市场营销..............................................................................................................................134旅游业发展战略...................................................................................................................................154.1旅游业发展的思路......................................................................................................................154.2旅游发展的原则..........................................................................................................................164.3旅游发展目标..............................................................................................................................165旅游发展对策措施.............................................................................................................................175.1发挥政府主导作用.....................................................................................................................175.2加强旅游产品的品牌建设..................................
