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中国文化常识3天文历法篇Statisticalanalysisofeachquestiononlytakesintoaccountvalidresponsestothatspecificquestionandnotthetotalnumberofentries,thusallowingforamorepreciseevaluation.【宇宙】四方上下是称“宇”、古往今来称“宙”。是天地万物的总称。《淮南子·原道训》中有“纮宇宙而章三光。”【四象】我国古代表示天空东、南、西、北四大区星象的四组动物。又称四维、四兽。二十八宿体系形成后，以每七宿组成一象。即东龙、南鸟、西虎、北龟蛇（武）。春秋战国五行说流行后，四象配色成为：青龙、朱雀、白虎、玄武。所以东方七宿称东官苍龙，南方七宿称南官朱雀，西方七宿称西官白虎，北方七宿称北官玄武。4Socialmediaadoptionismainstream,last2yearshavecontributedsignificantly5Base:228RespondentsQ.Hasyourorganizationengagedinanysocialmediainitiatives?74%inpast2YearsQ.Sincewhenhasyourbrand/organizationbeenengagedinsocialmediaactivities?Base:177respondentsMainstreamRecent6Majorityofbrandsmanagetheirsocialmediaengagementsin-house;only23%areoutsourced7Base:172RespondentsQ.What’sthenatureofyourbrand/organization’ssocialmediaengagementprogramme??Fig.in%SurveyReport–Edition1(2009)Adoptionofsocialmediahaslikelyresultedinincreationofin-sourcedpositionswithinthebrand/organization878%socialmediaprogrammesareB2Cfocused;B2Badoptionat41%isencouraging9Base:174RespondentsQ.What’sthenatureofyourbrand/organization'ssocialmediaengagementprogramme??Fig.in%CrossTabB2CB2BPartners&employeesB2C100%30%25%B2B58%100%38%Partners&employees74%59%100%B2Bfocusedprogrammeshaveastrongfocus(58%)onB2Cengagementtoo10Nearly80%ofsocialmediaprogrammesareledbythemarketingdepartmentofbrands/organizations;salesdepartmentsarealsoshowingakeeninterest11Base:173RespondentsQ.Whichofthefollowingdepartment/sis/areresponsiblefortheplanningandexecutionofthesocialmediaprogrammeinyourorganization?Fig.in%CorporateCommunicationisanotherkeydepartmentinstrumentalinsocialmediaplanningandexecution12Marketing,ORMandLeadGenerationarethetop3purposesforwhichbrands/organizationsareusingsocialmediainIndia13Q.Whichofthefollowingpurposesdoyouusesocialmediafor(Chooseallthatapply)?Fig.in%Base:160Respondents1492%brands/organizationareaddressingcustomersusingSocialmedia;othernotablestakeholdersbeingaddressedareInfluencers,Media,Current&prospectiveemployees15Q.Whichstakeholdergroupshaveyouaddressedusingsocialmedia(choosewhicheverrelevant)?Base:165RespondentsThereisahigheremphasisonengagingcustomersoveranyotherstakeholdergroup,evenwhencomparedtothelastreportFig.in%16Facebook(90%)andTwitter(83%)arethemostpopularsocialmediachannelsusedbybrands/organizations.‘LinkedInAnswers’isthemostpreferredchanneltoanswerbrand/businessquestions17Q.Onwhichofthefollowingsocialmediachannelsdoyoucurrentlymaintainoneormorebrand/companyaccounts/presence(Chooseallthatapply)?Fig.in%Base:153RespondentsOrkutappearstohavelostoutinthegameBase:149Respondents18Mobilesocialmediaplatformslikelytobecomeapopulartoolamongstbrands/organizations19Q.Isyourbrand/organizationcurrentlypresentonanymobilesocialnetworking/bloggingsites/platforms?Base:148RespondentsCurrently26%brands/organizationsarepresentonthemobilesocialmediaplatformAnother46%brands/organizationsintendtousemobilesocialnetworkinginthefuture20SMSGupShupenjoyshighestawarenesslevelamongbrands21Q.Whichofthefollowingmobilesocialnetworkingsites/channels/platformsareyoufamiliarwith(chooseallthatapply)?Fig.in%Base:89RespondentsSametrendfollowsinadoption-Am...