XX集团“惠民”SP项目提案项目名称：XX集团“惠民”SP项目申报单位：成都.XX集团联系人：电话：审批主管部门：企业管理顾问公司2007年2月6日目录一、项目概述................................................................................................................41．项目背景..............................................................................................................42．项目意义..............................................................................................................43．项目内容..............................................................................................................5二、项目可行性分析....................................................................................................61．项目优劣势分析..................................................................................................6（1）项目优势比较...............................................................................................6（2）项目劣势分析...............................................................................................6（3）项目机会阐述...............................................................................................7（4）项目潜在风险...............................................................................................72．竞争分析..............................................................................................................7（1）现有竞争者...................................................................................................7（2）潜在竞争.......................................................................................................8（3）替代竞争分析...............................................................................................8（4）顾客分析.......................................................................................................8（5）供应商...........................................................................................................83．项目发展方向......................................................................................................9三．营销策略................................................................................................................91．产品策略..............................................................................................................9（1）产品设计.......................................................................................................9（2）产品供应.....................................................................................................102．渠道策略............................................................................................................113．促销策略............................................................................................................124．价格策略............................................................................................................12（1）供方定价策略.............................................................................................13（2）需求方定价.................................................................................................13四、项目申报流程......................................................................................................131．SP资...
