浙江富春江旅游股份有限公司服务水平提升研究摘要：随着国内旅游企业相互之间的竞争越来越激烈，客户需要的旅游服务水平要求也越来越高。浙江富春江旅游公司企业是国内旅游企业的佼佼者，它的发展对整个旅游行业的未来发展具有指导作用，推进着我国旅游企业将来的发展趋向。经过对浙江富春江旅游公司企业旅游服务质量存在问题和对策的深入剖析，可以为我国整个旅游行业的旅游服务质量问题的发现和解决提供借鉴。首先，此文提出撰写论文的理论依据，主要是旅游服务质量的内容和影响因素以及旅游服务质量的衡量指标和评价体系。其次，本文把浙江富春江旅游公司旅游公司作为为典型案例，运用旅游企业的旅游服务质量评价体系采取问卷调查的形式，多角度深入分析浙江富春江旅游公司企业旅游服务水平存在的问题及原因。最后结合调查问卷分析的结果提出浙江富春江旅游公司旅游公司提升旅游服务质量的对策和建议。。关键词：浙江富春江旅游公司旅游；旅游；旅游服务质量Abstract:Withtheincreasinglyfiercecompetitionamongdomestictourismcompanies,thedemandfortourismservicesrequiredbycustomersisalsoincreasing.ZhejiangFuchunjiangTourismCompanyisaleaderindomestictourismenterprises.ItsdevelopmenthasaguidingroleforthefuturedevelopmentoftheentiretourismindustryandpromotesthefuturedevelopmenttrendofChina'stourismenterprises.Afterin-depthanalysisoftheproblemsandcountermeasuresoftheenterprisetourismservicequalityofZhejiangFuchunjiangTourismCompany,itcanprovidereferenceforthediscoveryandsolutionofthetourismservicequalityprobleminthewholetourismindustryinChina.Firstofall,thispaperproposesthetheoreticalbasisforwritingathesis,mainlythecontentandinfluencingfactorsoftourismservicequalityandthemeasurementindicatorsandevaluationsystemoftourismservicequality.Secondly,thispapertakesZhejiangFuchunjiangTourismCompanyTravelCompanyasatypicalcase,andadoptstheformofquestionnairesurveyinthetourismservicequalityevaluationsystemoftourismenterprises.ItanalyzestheproblemsandcausesoftheenterprisetourismservicelevelofZhejiangFuchunjiangTourismCompanyfromvariousangles.Finally,combinedwiththeresultsofthequestionnaireanalysis,thecountermeasuresandsuggestionsforimprovingthequalityoftourismservicesbyZhejiangFuchunjiangTourismCompanyTravelCompanywereputforward..Keywords:ZhejiangFuchunjiangTourismCompanyTourism;Tourism;TourismServiceQuality.目录内容摘要.................................................................................................................1目录.....................................................................................................................21引言........................................................................................................................12旅游服务质量综述..................................................................................................22.1旅游服务质量的概念.........................................................................................22.2旅游服务质量的影响因素.................................................................................22.3旅游服务质量评价体系研究.............................................................................33浙江富春江旅游公司服务质量调研设计................................................................53.1浙江富春江旅游公司旅游概述.........................................................................53.2问卷调查的设计及数据分析.............................................................................64浙江富春江旅游公司旅游旅游服务质量问题原因分析.........
