【精品课件】北师必修4Unit11TheMediaLesson3TheAdvertisingGameVIP专享VIP免费

全品高考网Lesson3Wherecanyouseeandhearadvertisements?inthenewspaperinthestreetatthestationonthebusonTVinthemagazineontheInternetonradiopublicadsprotecttheenvironmentPara1Para2Para3Para4Para5theclassicadstheadsinthemarketmodernadsthetopadsoftodaythepublicadsMatchthemainideaofeachparagraph.全品高考网1.Whendoesthesimplesttypeofadvertisementwork?2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?4.Whathasthegovernmentdoneduringthelastdecade?Answerthequestions1.Whendoesthesimplesttypeofadvertisementwork?2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?AnswerthequestionsTheyworkswhenthereisnotmuchcompetition.Becausepeopleareusedtoseeinghighstandardsofvisualdesign.3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?Newandunusualideasandhumor.4.Whathasthegovernmentdoneduringthelastdecade?Publicadvertisements,suchasgivingupsmoking,savingwater,helpingthepoor,fightingaids.全品高考网Languagepoints1.Theclassicadvertisementisonethatgivesinformationaboutfindingcertainproducts.certainadj.某种；某些；确定的ForcertainreasonsIwillbeunabletoattendthemeeting.Ican'tsayforcertainwhenhewillarrive.It'scertainthateveryeffectmusthaveacause.全品高考网sure,certain均有“肯定，确信，有把握”之意sure:侧重主观上对某事确信无疑。sure的主语必须是人。certain:与sure同义，但语气比sure强，着重指有确切理由或不容置疑的证据所支持的确信。certain的主语一般是物。全品高考网2.Someadvertisementsconsistofpicturesorthewordsofexperts…consistof由…组成Aweekconsistofsevendays.Waterconsistsofhydrogenandoxygen.Thebookconsistsofnineteenchapters.全品高考网consistof;makeup;bemadeupofconsistof常用整体作主语，表示“整体由部分组成”，引申为“包含有”，不能用于被动语态。makeup用部分作主语，表示“部分构成整体”，用于主动语态；如果用整体作主语，必须用被动结构bemadeupof，这时可以和consistof互换。另外，makeup还可以表示“化装；编造”。全品高考网Thecityconsistsoffivedistricts.Fivedistrictsmakeupthecity.Thecityismadeupoffivedistricts.Societyismadeupofpeoplewithdifferentabilities.全品高考网3.Becauseoftheadvertisingboom,peopleareusedtoseeinghigh…boomn.迅速增长；繁荣Theboomhascreatedjobopportunities.boomvi.激增,迅速发展，繁荣昌盛Businessisbooming.Heisboomingasateacher.beusedtodoing习惯于…usedtodo过去常常做…全品高考网4.Modernadvertisementsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofdesignwithideaslinkedtotheproductstomakethemmoreattractive.bycombiningthehigheststandardsof…是“by+动名词短语”，做状语表示方式。linkedtotheproducts是过去分词短语做定语，修饰idea。tomakethemmoreattractive表示目的。全品高考网standout显眼；引人注目；脱颖而出Shestandsoutinthecrowd,forsheistwometersinheight.Hisheightmakeshimstandoutinthecrowd.Ourdaughterisagreatdancer,shestandsoutabovetherest.全品高考网5.…whichencouragecitizenstoparticipateinimprovingtheirneighbourhood,…participatevi.参加，参与Everyoneintheclassisexpectedtoparticipateinthediscussion.Idon'twanttoparticipateintheEnglishparty.全品高考网attend,join,participate,takepartin均含“参加，加入”之意。attend:侧重参加或出席会议或学术活动等。join:普通用词，指加入党派、团体或游戏活动等。participate:正式用词，特指参加团体活动，暗示以一个积极的角色参加。takepartin:侧重参加某项群众性、集体性的事业、工作或活动，突出参加者在其中发挥一定的作用。MatchsomewordsthatexistinthetextwiththemostsuitabledefinitionsaccordingtoChinesemeaningsinvocabulary.approach,boom,budget,classic,concept,consistof,contemporary,corporation,neighborhood,suitableVocabularya)traditional,typicalb)companyc)rightforsomethingd)containe)planofhowmoneyshouldbespent.f)rapidincreaseg)ideah)methodi)belongingtothepresenttimej)areaaroundwhereyouliveclassiccorporationsuitableconsistofbudgetboomconceptapproachcontemporaryneighborhood