宜家宜室建材家装网站规划与推广摘要宜家宜室建材家装网站规划与推广的主要目的是迎合当前时代建材家装市场产生的巨大需求以及互联网行业与社会资本对互联网家装的关注。目前互联网家装市场还在稳定地增长，在这个时间建立宜家宜室建材家装网站是最合适的。本文对宜家宜室建材家装网站的规划和营销推广进行了详细的分析，着重点在营销推广上。采用微信、微博、服务等新型营销手段为本网站进行推广。在撰写本文期间根据设计的问卷以及访谈得到的数据对宜家宜室建材家装网站的市场定位、目标客户和可行性进行分析。经过对宜家宜室建材家装网站整体规划以及推广计划的设计，本文能直观地展示出宜家宜室建材家装网站能够在激烈竞争的市场下稳步发展，获得属于自己的生存之道，创造出自己的品牌影响力，成为互联网家装又一主力军。关键词：建材家装，互联网，营销推广IPlanningandPromotionofYiJiaYiShiDecorationWebsiteAbstractThemainpurposeofplanningandpromotionofYiJiaYiShiDecorationWebsiteistocatertothecurrenteraofhomebuildingmaterialsmarkethugedemand,theInternetindustryandsocialcapitalontheInternetDecorationattention.ThecurrentInternetDecorationmarketisgrowingsteadily,theestablishmentofYiJiaYiShiDecorationWebsiteatthistimeisthemostappropriate.Inthispaper,promotionplanningandmarketingofYiJiaYiShiDecorationWebsiteisanalyzedindetail,withemphasisonmarketing.UseWeChat,Weibo,serviceandothernewmarketingwaystopromotethewebsite.Inthiswritingperiodaccordingtothedesignofthequestionnaireandinterviewdatafromthemarketposition,YiJiaYiShiDecorationWebsite'stargetcustomersandfeasibilityanalysis.AfterthedesignofYiJiaYiShiDecorationWebsiteoverallplanningandwebsitepromotionplan,thispapercanvisuallydemonstratethesteadydevelopmentofYiJiaYiShiDecorationWebsitecaninthefiercecompetitioninthemarket,obtainthesurvivaloftheirown,creatingtheirownbrandinfluence,becomeamainforceoftheInternethome.KeyWords：Decoration，Internet，PromotionII目录引言.............................................................................................................................11.宜家宜室网站项目概述..................................................................................................21.1项目背景和意义...................................................................................................21.2项目预期目标.......................................................................................................21.3研究方法...............................................................................................................22.可行性分析......................................................................................................................32.1技术可行性...........................................................................................................32.2组织可行性...........................................................................................................32.3社会可行性...........................................................................................................33.宜家宜室网站的竞争与市场..........................................................................................43.1市场定位...............................................................................................................43.1.1市场规模和消费者痛点............................................................................43.1.2互联网家装行业现状................................................................................53.1.3宜...
