本科论文在经济全球化的大趋势下，我国不断推进更高水平的对外开放，减少对金融市场的管制。在激烈的市场角逐中，明确核心竞争力有利于银行厚植原有优势，抓住机遇，更游刃有余地加快自身健康稳定地发展。因此本文通过对关于国内股份制商业银行的学术论文以及相关文献的研究，借助于SWOT全面分析了招行的自身优势，以及所处的环境状况。同时运用严谨的数据分析，系统全面地得出了招商银行的核心竞争力最最关键的要素。并针对此前的分析，为招商银行提高自己的综合实力提出针对性的意见。通过金融、财务分析等学科知识的融合，将SWOT分析的全面性与指标分析的精准性结合起来阐述招商银行的核心竞争力是本文的创新点。关键词:核心竞争力，招商银行，指标分析AbstractUnderthegeneraltrendofeconomicglobalization,Chinahasbeencontinuouslypromotingahigherlevelofopeningtotheoutsideworldandreducingtheregulationofthefinancialmarket.Inthefiercemarketcompetition,clearcorecompetitivenessisconducivetothebanktoconsolidatetheoriginaladvantages,seizetheopportunity,moreskillfullyacceleratetheirownhealthyandstabledevelopment.Therefore,throughthestudyofacademicpapersandrelatedliteratureondomesticjoint-stockcommercialBanks,thispapermakesacomprehensiveanalysisofCMB'sownadvantagesanditsenvironmentbymeansofSWOT.Atthesametime,theuseofrigorousdataanalysis,thesystemtoobtainthecorecompetitivenessofChinaMerchantsBankthemostcriticalelements.Andinviewofthepreviousanalysis,forChinaMerchantsBanktoimprovetheircomprehensivestrengthputforwardtargetedopinions.TheinnovationofthispaperistocombinethecomprehensivenessofSWOTanalysiswiththeaccuracyofindicatoranalysisbyintegratingtheknowledgeoffinance,financialanalysisandotherdisciplines.Keywords：Corecompetitiveness,Chinamerchantsbank,Indexanalysis目录本科论文摘要........................................................................................................................................2Abstract..................................................................................................................................21.前言....................................................................................................................................11.1研究背景.....................................................................................................................................11.2研究评述.....................................................................................................................................11.3研究目的.....................................................................................................................................11.4研究成果意义.............................................................................................................................22.国内外文献综述...................................................................................................................32.1国内研究现状.............................................................................................................................32.2国外研究现状.............................................................................................................................33.核心竞争力的理论依据.......................................................................................................43.1相关概念的界定........................................................................................................................43.1.1商业银行具体...
