高中英语学习材料（灿若寒星*制作整理）Unit4同步检测Ⅰ.阅读理解AYoungchildrenaretrustingofcommercialadvertisementsinthemedia，andadvertisershavesometimesbeenaccusedoftakingadvantageofthistrustingoutlook.TheIndependentTelevisionCommission，regulatoroftelevisionadvertising，hascriticizedadvertisersfor“misleadingness”inanefforttocontroladvertisers’useoftechniquesthatmakeitdifficultforchildrentojudgethetruesize，action，performance，orconstructionofatoy.Fantasyisoneofthecommontechniquesinadvertisingthatcouldmisleadyoungaudience.Inchildren’sadvertising，advertisersaremorelikelytoincludefantasythanadvertisementsaimedatadults.InacontentanalysisofCanadiantelevision，theauthorStephenKlineobservedthatnearlyallcommercialsforcharactertoysfeaturedfantasyplay.Childrenhavestrongimaginationsandtheuseoffantasybringstheirideastolife，butchildrenmaynotbeadeptenoughtorealizethatwhattheyareviewingisunreal.Fantasysituationsarefrequentlyusedtoattractchildren’sattention，particularlyinfoodadvertising.Advertisementsforbreakfasthavebeenfoundtobeespeciallyfondoffantasytechniques.Generally，thereisuncertaintyastowhetherveryyoungchildrencandistinguishbetweenfantasyandrealityinadvertising.Theuseofpopstarssuchassingersandmoviestarsiscommoninadvertising.Theintentionisforthepositivequalitiesofpopstarstobetransferredtotheadvertisedproductandforthetwotobecomelinkedinaudience’smind.Inchildren’sadvertising，thepopstarsareoftenvividfiguresfrompopularcartoons.Inrecentyears，theroleofpopstarsinadvertisingtochildrenhasoftenbeencombinedwiththeconceptofhostselling.Hostsellinginvolvesadvertisementswithregularprogramminginawaythatmakesitdifficulttodistinguishonefromtheother.Hostsellingoccurs，forexample，whenachildren’sshowaboutacartoonlioncontainsanadvertisementinwhichthesamelionpromotesabreakfast.ThepsychologistDaleKunkelshowsthatthepracticeofhostsellinghasreducedchildren’sabilitytodistinguishbetweenadvertisingandtheprogrammaterial.Meanwhile，healsoshowssomeothertrickyadvertisements.【文章大意】这是一篇议论文。文章主要探讨了电视广告对于孩子的影响。1．Whatcanwelearnaboutthefantasytechniquefromthepassage?A．Itisespeciallyusedinadvertisingtoys.B．Childrenarelikelytomistakeitforreality.C．Youngchildrenarequiteawareofitstricks.D．Itmakesithardforchildrentojudgehowmuchatoycosts.解析：选B。推理判断题。根据文章第二段中的“Generally，thereisuncertaintyastowhetherveryyoungchildrencandistinguishbetweenfantasyandrealityinadvertising.”可知，年幼的孩子很难辨别广告中的幻想和现实，所以他们可能会把幻想当作现实。故答案为B。2．Theunderlinedword“adept”inthepassageisclosestinmeaningto“________”．A．responsibleB．patientC．skillfulD．curious解析：选C。词义猜测题。根据画线词所在的句子可知，孩子有很强的想象力，使用幻想可以把他们的想法带到生活中来，但是孩子可能没有足够的能力意识到他们所看到的并不是真实的。故画线词adept与skillful“有技巧的，熟练的”的意思最为接近，选C。3．Inanadvertisement，acartoonlionisusedfor________．A．thepromotionofaproductB．thelovelynatureofalionC．thefantasyofalionD．theregularprogram解析：选A。细节理解题。根据第三段中的“whenachildren’sshowaboutacartoonlioncontainsanadvertisementinwhichthesamelionpromotesabreakfast.”可知，答案为A。4．Whatwouldthefollowingparagraphmostprobablybeabout?A．Developmentinadvertising.B．Misleadingadvertisedtoys.C．Childrenandadvertisement.D．Anotherilltechniqueforadverti...
