目录目录.......................................................................................................................................1第一章规划背景...........................................................................................................................31.1发展背景.........................................................................................................................31.2广告的内涵与发展趋势......................................................................................................31.2.1广告的界定............................................................................................................31.2.2城市户外广告的发展趋势..........................................................................................4第二章规划总则..........................................................................................................................52.1规划依据.........................................................................................................................52.2规划期限.........................................................................................................................52.3规划范围.........................................................................................................................5第三章户外广告现状概况.............................................................................................................63.1户外广告分布总体概况......................................................................................................63.1.1面状分布广告概况...................................................................................................63.2主要路段店招设置现状......................................................................................................63.3大型户外广告分布现状......................................................................................................63.4户外广告亮化现状............................................................................................................73.5户外广告现状管理概况......................................................................................................73.6户外广告现状存在问题分析................................................................................................7第四章相关分析..........................................................................................................................94.1相关规划分析...................................................................................................................94.1.1《兰考县城市总体规划（2013-2030）》......................................................................94.1.2《兰考县国民经济和社会发展第十三个五年规划纲要》...............................................104.1.3《河南省兰考县总体城市设计》...............................................................................104.2案例分析.......................................................................................................................124.2.1国内其他城市户外广告规划编制经验借.....................................................................124.2.2国际城市户外广告借鉴...........................................................................................13第五章规划策略与定位..............................
