中华药都营销推广思路目录前言................................................................................................................................................................1一、方案主旨..................................................................................................................................................2二、目标市场简析..........................................................................................................................................31、竞争对手分析........................................................................................................................................32、项目概况简析........................................................................................................................................33、以往形象包装简析................................................................................................................................3三、整体营销思路..........................................................................................................................................3四、价格策略..................................................................................................................................................41、本案定价依据及影响因素....................................................................................................................42、本案价格整体策略................................................................................................................................43、本案价格策略整合................................................................................................................................5五、目标商户及客户定位..............................................................................................................................51、目标商户群............................................................................................................................................52、目标商户确定原则................................................................................................................................5六、本案总体营销任务..................................................................................................................................6七、本案营销推广策略..................................................................................................................................61、本案营销推广思路................................................................................................................................62、本案推广定位........................................................................................................................................63、本案推广诉求策略................................................................................................................................7八、本案推广建议..........................................................................................................................................71、本案推广主题建议................................................................................................................................72、推广方式及渠道建议.....................................................................................................
