人性化包装的设计思考摘要：人性化设计就是以人为本的设计，符合人类的生理和心理特点。研究人性化包装设计能更好地保证人的健康安全，满足人们的心理需求和审美情感，提高产品质量，促进商品的销售，对于繁荣社会主义市场经济具有十分重要的意义。包装设计者的任务，就是合理运用结构、色彩图形、、材料等包装要素，在设计过程中充分地考虑不同目标人群的生理、心理需求，创造出适合的产品包装，在包装的各细节上不仅让人们在购买或使用中更好保护产品和提供方便，还要让人们感受到产品设计的关怀。关键词：人性化、包装、设计 Humanization packaging design thinkingWuhuoshengDepartment of Media and Communications, Guangdong Industry Technical CollegeAbstract：Humanization design is people-oriented design, aim to accord with human physiological and psychological characteristics. Researching humanity packaging design can better guarantor of health and safety, satisfy people's psychological needs and the aesthetic emotion, improve product quality, promote sales of merchandise, ever has the extremely vital significance for the prosperity of socialist market economy.The task of packaging design is to use of structure, color graphics, and materials packaging elements reasonably. Fully consider different target groups physiological, psychological needs when designing. And create suitable product packaging, that each detail in packaging not only make people buy or use better both protection and convenient, also let people feel product design care for them.Key：Humanization packaging design前言 “以人为本”的设计理念随着社会的进步，越来越得到人们更多的重视，关于“人性化”的设计也进入从摸索到实践，再从实践到摸索不断向前发展的阶段。其潜在的社会意义也在不断被人们所发掘和认知。是否符合“人性化”这一设计理念，更成为人们对设计作品成功与否的重要评判标准。成功的设计离不开人性化的设计思想，依附于人性化的设计，具有呼唤情感的力量，是形成整体美感的重要组成部分。产品包装能够立足于消费者需求，做到“以人为...
