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© Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingONLINEBRANDING© Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingHOWdoes it work?© Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching1THE1WAY© Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingBRAND MATURITY MODELTAXANOMYOF BUILDING BRANDS© Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL1SALESFINANCIAL PERFORMANCECOMMODITY PUSHERS© Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL2SALESFINANCIAL PERFORMANCESEED BRAND COMPANY MARKETING BRAND AWARENESS© Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL3SALESFINANCIAL PERFORMANCESEED BRAND COMPANY MARKETING BRAND COMM BRAND IMAGE BRAND AWARENESS© Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL4IMAGEFINANCIAL PERFORMANCECONSCIOUS BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES© Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL5IMAGEFINANCIAL PERFORMANCEMEZZANINE BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP.RESORCS. OPTIMIZATIONMARKET PROTECTION© Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL6IMAGEFINANCIAL PERFORMANCEMATURE BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP.RESORCS. OPTIMIZATIONMARKET PROTECTION BRAND TRUSTBRAND...