“挑战杯”大学生创业计划大赛培训材料创业计划书范文甲壳质材料研究&开发有限责任公司本案例为首届“挑战杯”全国大学生创业计划大赛金奖作品。请参照其内容。第1页共35页“挑战杯”大学生创业计划大赛培训材料目录1.执行摘要........................................................41.1.公司描述...................................................41.2.市场.......................................................41.3.投资与财务.................................................41.4.组织与人力资源.............................................52.项目背景........................................................52.1.产业背景...................................................52.2.产品概述...................................................52.3.甲壳质可吸收缝合线的优点...................................62.4.甲壳质应用前景.............................................63.市场机会........................................................63.1.市场特征...................................................63.2.市场细分...................................................73.3销售渠道分析.................................................73.4竞争分析.....................................................84.公司战略..........................................................94.1总体战略.....................................................94.2发展战略.....................................................95.市场营销.........................................................115.1目标市场(TargetMarket)....................................115.2产品和服务..................................................115.3价格（Price）...............................................115.4销售渠道（Place）...........................................125.5推广策略（Promotion）.......................................125.6市场开发与进入..............................................136.生产管理.........................................................146.1生产要求....................................................146.2厂址选择....................................................146.3项目进度....................................................156.4生产工艺流程................................................157.投资分析.........................................................167.1股本结构与规模..............................................16第2页共35页“挑战杯”大学生创业计划大赛培训材料7.2资金来源与运用..............................................167.3投资收益与风险分析..........................................168.财务分析.........................................................188.1会计报表及附表..............................................188.2会计报表分析................................................209管理体系.......................................................219.2公司性质:.................................................219.3组织形式..................................................219.4部门职责..................................................2110机遇与风险...................................................2210.1机遇....................................................2210.2外部风险................................................2210.3内部风险................................................2210.4解决方案................................................2211风险资本的退出...............................................2311.1撤出方式......................
