XXXXXXXXXX公司商业计划书公司主营：求职信息咨询与培训服务1目录第一部分执行总结............................................................................................51.1产业背景.................................................................................................................51.2公司与产品服务......................................................................................................51.3定位与发展战略......................................................................................................51.4市场与竞争分析......................................................................................................61.5营销策略.................................................................................................................6第二部分产品与服务........................................................................................72.1产品与服务定义......................................................................................................72.2产品与服务的客户价值...........................................................................................82.3发展规划.................................................................................................................9第三部分市场分析..........................................................................................103.1市场机会...............................................................................................................103.2目标市场定位........................................................................................................113.3市场容量估算与趋势预测......................................................................................113.4产业结构分析........................................................................................................123.5竞争优势...............................................................................................................12第四部分竞争战略..........................................................................................144.1商业目的...............................................................................................................144.1.1市场开发现状分析......................................................................................144.1.2市场进入策略..............................................................................................154.2市场定位...............................................................................................................164.3发展战略...............................................................................................................164.4竞争力分析(SWOT).............................................................................................16第五部分营销策略..........................................................................................185.1营销目标...............................................................................................................185.2营销战略和总体规划.............................................................................................185.3销售渠道策略........................................................................................................185.3.1图书出版销售渠道.....................................................................
