政府网络舆论危机的危机公关研究——以云南鲁甸地震为例[摘 要]网络这一新时代自媒体在社会大舆论环境中扮演着越来越重要的角色，网络进入大众的传播世界，发挥着无与伦比的作用，也承担着所应有的社会责任和义务，同时理应受到政府及相关部门的监管。本文对 2014 年的云南省鲁甸地震进行简要分析，在理论分析的基础上对地震期间舆论导向的做法和所存在的问题进行分析，并且通过讨论结果给予一些建设性的建议，为今后类似的事件提供舆论应对的决策依据和参考，从而更好的促进我国社会稳定及经济社会的快速迅猛的稳定发展，为我国提供坚实且富有客观性的基础。[关键词]舆论导向 自然灾害 理论分析Research on Crisis Public Relations of Government Network Public Opinion Crisis——Taking the Ludian Earthquake in Yunnan as an exampleAbstract The new era of the Internet has played an increasingly important role in the social public opinion environment. The network has entered the mass communication world and played an unparalleled role. It also bears the social responsibilities and obligations it deserves. It is also supposed to be regulated by the government and relevant departments. This paper makes a brief analysis of the 2014 Ludian earthquake in Yunnan Province. Based on the theoretical analysis, it analyzes the public opinion-oriented practices and existing problems during the earthquake, and gives some constructive suggestions through the discussion results. The event provides the basis and reference for the decision-making of public opinion, so as to better promote the stability of China's society and the rapid and rapid development of the economy and society, and provide a solid and objective basis for China.Key words public opinion orientation, natural disaster, theoretical analysis目录引言................................................................1一、绪论............................................................1二、政府应对突发自然灾...
