商务跨文化交际案例分析

中国矿业大学2011～2012 学年第1 学期 2 0 0 9 级英语专业《跨文化商务交际》考试 班级 商务 0 9 -6 姓名 马金丽 学号 1 2 0 9 5 1 1 3 分数_ _ _ _ _ _ _ _ _ 1. (1) .the importance of learning about unfamiliar cultures. Culture is diversity around the world and culture teaches values, then values underlie attitudes and sharp behaviors. Therefore, having a good knowledge of foreign unfamiliar cultures is necessary for intercultural business communication. As multinational company needs to know different cultural values and the reasons why people think as they do and value what they do, then the way companies and people act will be comprehensible and even predicated, and companies will avoid business losses and failure. In this case analyze, Joe Van West, President of Appliances Unlimited in Mexico, he didn't have a deep understanding of Mexico local cultures but directly to manage the company. If he did not learn the Mexico cultures ahead of time, he would not well understand the different market demands and the local company's actual operation rules. (2).The differences of Time sense, Measured or kept. From the production issues we can see that the Mexico Company has different time sense with American multinational company. For Mexico, which belongs to the polychromic culture, time is an open-ended resource that is not to be constrained and events always take as long as they need to take. While for American company, which is the monochromic culture and time is liner sense. People are expected to arrive at work or accomplish tasks on time and work for a certain number of hours at certain activities. Therefore, when the Mexico Company had five times delivered the parts late enough to affect produ...