新媒体时代大学生思想政治教育面临的挑战及对策

新媒体时代大学生思想政治教育面临的挑战及对策宁倩【摘 要】随着科技日新月异，新媒体的广泛传播与应用成为社会的主潮流，尤其对当代大学生的学习与生活产生一定影响。新媒体环境下，知识传播呈现出多样性、开放性的特点，大学生猎取内容的方式愈发多元化与自由化。同时，传统的思想政治教育不断受到挑战，大学生对于陈旧、平淡的思想政治教育的兴趣逐渐缺失。新媒体的出现吸引了大学生的关注，是具有创新性与时代性的进展。但随着新媒体的革新，大学生在潜移默化中树立了不同的“三观”，使其思想文化与道德素养都发生了巨大改变。因此，在新媒体广泛应用的时代，有效利用新媒体开展大学生的思想政治教育是非常必要的。【Abstract】With the rapid development of science and technology， the widespread and use of new media has become the main trend of society， especially it has a certain impact on the study and life of contemporary college students. Under the new media environment， the knowledge dissemination presents the characteristics of diversity and openness， and the way of college students" obtaining content is becoming more and more diversified and liberalized. At the same time， the traditional ideological and political education continues to be challenged， and college students" interest in the old and plain ideological and political education is gradually missing. The emergence of new media attracts the attention of college students， which is an innovative and contemporary development. However， with the innovation of new media， college students have set up different "three contemplations" imperceptibly， which has greatly changed their ideological culture and moral quality. Therefore， in the era of new media widely used， it is very necessary to effectively use new media to carry out ideological and political education of college students.【关键词】新媒体;思想政治;教育;挑战【Keywords】new media; ideological and political; educ...