精品文档---下载后可任意编辑英派斯健身俱乐部经营策略分析中文摘要本文对英派斯集团健身俱乐部的经营策略，从以下几个方面进行了详细的描述及分析:第一步是英派斯集团从战略的角度出发，综合自身的优势及国际健身潮流，适时的进军健身俱乐部市场，在青岛开办了第一家自营健身俱乐部并取得了初步成功第二步是英派斯健身俱乐部在取得自营俱乐部的成功后，进入了开展时期，以合作经营的方式在全国其他几个城市开办了健身俱乐部，扩大了在全国的健身俱乐部业务。第三步是英派斯集团综合考虑了自营俱乐部和合作俱乐部的优缺点，决定开展健身俱乐部特许加盟业务，并将特许加盟作为以后俱乐部开展的重点，迅速扩大在全国的业务，并方案在全国开办 10 家自营俱乐部，20 家合作俱乐部，70 家特许加盟俱乐部，并选择在适宜的时机上市。在论文的最后，作者通过对英派斯健身俱乐部的产生、开展的详细分析，对其存在的一些问题进行了分析并提出几条改良建议。关键词:健身俱乐部、自营经营、合作经营、特许经营Strategy analysis of Impulse gymnastics clubABSTRACT精品文档---下载后可任意编辑It operation strategy that this thesis sends this group gymnastics club for Impulse have gone on from some following aspects detailed describe analysis. First, is that Britain sends this group, from strategic angle international gymnastics trend the advantage of comprehensive self at the right moment march to gymnastics club market ,have opened in Qingdao, the first have gotten preliminary success from battalion gymnastics club. Second step is that Impulse sends this gymnastics club, have entered development after getting the success from battalion club for period ,have opened few gymnastics club with the way of cooperative operation in other nation-wide cities ,have enlarged the gymnastics club business of nation-wide .The step of 3rd is that Impulse sends this group synthesize to consider decide to develop gymnastics club special permission from the good shortcoming of battalion club cooperative club add alliance business...
