唐山京城贸易有限公司发展战略研究 摘 要随着我国国内消费能力的不断提升，钢铁产品的消费量亦呈快速增长的势态。近年来伴随着钢铁产品加工企业不断增加，使得钢铁行业在国内的销售市场环境变得越来越严峻，竞争越来越激烈。各大钢铁加工企业在不断的寻求市场的突破口有的甚至抛弃了以往传统的业务范畴进入新的领域发展，以便在未来的发展中取得有利的市场地位。因此，本文针对唐山京城贸易有限公司的经营管理进行了深入研究，通过 SWOT 分析，明确了唐山京城贸易有限公司未来发展战略。关键词：钢铁，市场营销，策略AbstractAs China's domestic consumption capacity of continuous improvement ， consumption of coal chemical products also showed rapid growth trend. In recent years， with the coal chemical products processing enterprises continue to increase， the coal chemical industry sales in the domestic market environment has become more and more serious， more and more intense competition. The major coal chemical processing enterprises in continue to seek a breakthrough in the market， some even abandoned the traditional business into new areas of development ， in order to obtain a favorable position in the market in the future. Therefore， based on the marketing strategy of coal chemical industry carried out a series of studies.Keywords: Coal chemical industry; marketing; strategy目 录摘 要...........................................................................................................................IAbstract.....................................................................................................................II目 录........................................................................................................................III1 绪论........................................................................................................................11.1 选题背景及意义..................................................................................
