本科论文本科论文摘 要潍县萝卜作为中国萝卜的一个品牌，在国内农产品市场占有重要地位。本文从研究背景与意义为开端，主要从产品、渠道、促销、价格等方面，来研究潍县萝卜的营销优势，但它并不能将自身优势转化为市场发展优势。目前潍县萝卜在发展过程中仍面临很多问题，如：产业规模、产品开发、以及国际市场等问题。论文在阐述潍县萝卜营销的发展现状基础上，结合现有的营销渠道进行重建，提出优化方案，为潍县萝卜产业的发展提供强有力的支撑。在此基础上达到一个更高层次的发展。首先，提高潍县萝卜的市场竞争力；其次，加大产品创新力度，延长产业链；最后，实现潍县萝卜绿色化发展，增加产品附加值。以此对潍县萝卜未来的发展给予总结和展望。关键词: 潍县萝卜，营销现状，对策本科论文AbstractWeixian radish, as a brand of Chinese radish, occupies an important position in the domestic agricultural product market. Starting from the research background and significance, this paper mainly studies the marketing advantages of Weixian radish from the aspects of products, channels, promotions, prices and so on, but it can not transform its own advantages into market development advantages. At present, Weixian radish is still facing many problems in the process of development, such as industrial scale, product development, as well as the international market and so on. On the basis of expounding the development status of Weixian radish marketing, combined with the existing marketing channels to reconstruct, the paper puts forward the optimization scheme, which provides a strong support for the development of Weixian radish industry. On this basis, to achieve a higher level of development. First of all, to improve the market competitiveness of Weixian radish; secondly, to increase product innovation, extend the industrial chain; finally, to achieve the green development of Weixian radish, increase the added value of products. In this paper, the fu...
