企 业 会 计 信 息 化 存 在 的 问 题 与 对 策 分 析 —以 佳 宝 乳 业 为 例摘 要在市场经济体制下，会计信息的真实性至关重要，一方面能够将企业的现金流量、偿还能力以及经营管理等信息呈现出来，另一方面还能够体现出企业凝聚力以及员工创造力。会计信息真实是衡量企业是否诚实守信的最基本标准，优质且良好的会计信息能够彰显出企业的文化价值和经济效益，有效提升企业的整体形象。若信息失真或者是以各种非法手段故意掩盖真实信息，势必无法让各界人士信服。此外提供不真实会计信息的企业在管理上是失败的，社会公众将质疑企业管理层的管理水平与诚信度。本文对导致会计信息失真的主要原因以及造成的负面影响进行深入研究与分析，在此基础上对企业管理过程中会计信息与会计诚信发挥的作用进行探究，分析了企业提高会计诚信度的重要性与紧迫性。关 键 词 ：会计信息失真，现状，原因，防范措施 Analysis on the problems and countermeasures of enterprise accounting informatization taking jiabao dairy industry as an exampleAbstractUnder the market economy system, the authenticity of accounting information is of vital importance. On the one hand, it can present the cash flow, repayment ability, operation and management of an enterprise, and on the other hand, it can also reflect the cohesion of an enterprise and the creativity of its employees. Authenticity of accounting information is the most basic standard to measure whether an enterprise is honest and trustworthy. High-quality and good accounting information can highlight the cultural value and economic benefits of an enterprise and effectively improve its overall image. If the information distortion or a variety of illegal means to deliberately cover up the true information, it is bound to be unable to convince people from all walks of life. In addition, enterprises that provide untrue accounting information fail in management, and the public will question the management level and integrit...
