英文版国际营销学期末试卷 10 SECTION 1: True and False For each of the following， place a “T” if the statement is “true"， “F” if the statement is false. (20 marks) __F____1 。 When the price setter stresses the supply or cost side of the pricing problem, they are using competition-orientation pricing.____T__2 。 All activities involved in selling renting ， and providing goods and services to ultimate consumers for personal, family or household use are known as retailing。 ___F___ 3.Any paid form of nonpersonal communication about an organization ， good， service or idea by an identified sponsor is called： publicity___F___ 4. The main reasons a firm segments its markets is to refine sales forecasts and allow for more product differentiation.____F___5。 The retail position matrix makes use of these two dimensions:width and depth of product line。_____T___6. The purchase of a bottle of water is a low—involvement purchase.___F___ 7.During the introduction stage of the PLC， sales gradually increase and competition becomes tough。___F___ 8 “Marketing" is best described as “selling”__T____ 9. The marketing objective for the maturity stage of PLC is to maintain brand loyalty.____F___10。 In introduction stage， a company retains the product but reduces marketing support costs it is in what stage of the PLC。SECTION 2 ： Multiple Choice 。 （ Total 40, 2 Marks/Question ） Right answers are highlighted。 1. Between classes ， many college students stop at conveniently located vending machines for their favorite candy bar and soft drink 。 Their choices are generally made quickly and with little or no effort to consider alternative product offerings. The college students described here ar...
