英文版国际营销学期末试卷 10 SECTION 1: True and False For each of the following， place a “T” if the statement is “true"， “F” if the statement is false
(20 marks) __F____1
When the price setter stresses the supply or cost side of the pricing problem, they are using competition-orientation pricing
____T__2
All activities involved in selling renting ， and providing goods and services to ultimate consumers for personal, family or household use are known as retailing
___F___ 3
Any paid form of nonpersonal communication about an organization ， good， service or idea by an identified sponsor is called： publicity___F___ 4
The main reasons a firm segments its markets is to refine sales forecasts and allow for more product differentiation
____F___5
The retail position matrix makes use of these two dimens
