论虚假广告代言的侵权责任目 录诚信承诺书..........................................................1毕业论文.........................................................2-10一、 虚假广告代言侵权责任概述.......................................3（一）虚假广告与虚假广告代言的界定..............................3（二）连带责任的概念............................................4二、虚假广告代言责任存在问题........................................5（一）虚假广告代言人注意义务内容不明............................5（二）虚假广告代言人连带责任归责原则不明确......................6（三）立法未区分虚假广告和虚假代言..............................7三、虚假广告代言人责任承担的完善....................................7（一）明确广告代言人的注意义务的内容............................7（二）确立过错推定责任为归责原则................................9（三）确立虚假代言认定为连带责任构成要件........................9参考文献...........................................................102论虚假广告代言的侵权责任[摘要] 虚假广告加之明星代言的助力，一定程度上扩大了虚假广告中涉及的商品和服务的宣传范围，消费者常基于对代言人的信任，则受害至深。《中华人民共和国广告法》明确规定了广告代言人在虚假广告代言下承担连带责任，但该规定在适用中存在注意义务不清、归责原则不明以及对虚假广告和虚假代言未作区分等问题，造成司法适用困难。故而，应明确注意义务的内容、确立过错推定作为归责原则，同时对虚假广告和虚假代言作出进一步区分。 [关键词] 虚假广告；虚假广告代言人；连带责任[Abstract] The aid of false advertising and celebrity endorsement, to a certain extent expanded involved in false advertisement publicity range of goods and services, consumers are often based on confidence in the face, will suffer to the deep. The advertisement law of the People's Republic of China stipulates clearly the advertising spokesperson jointly and severally liable under false endorsements, but the rules exist in the applicable notice obligations is not clear, the principl...
