I大数据背景下 F5 未来商店的营销策划内 容 摘 要大数据——简单来说是一种海量的数据，并且具有种类多、规模大、生成速度快和密度低的特点。然而，在现代的社会里，实体店经营逐渐没落，新零售通过运用大数据、人工智能等先进技术手段、对商品的生产、流通与销售过程进行升级改造、进而重塑业态结构与生态圈。大数据的重要性越来越能体现出来，深入调查大数据在“F5 未来商店”的应用情况，分析大数据运用于“F5 未来商店”所面临的困难，大数据在“F5 未来商店”运用所取得的成绩，进而将提出大数据运用于“F5 未来商店”改进建议。关键词：大数据；新零售；营销策划IIMarketing plan of F5 future store under the background of big data AbstractBig data-in short, is a huge amount of data, and has the characteristics of many types, large scale, fast generation speed and low density. However, in modern society, the operation of physical stores is gradually declining. New retail uses advanced technology such as big data and artificial intelligence to upgrade the production, distribution and sales process of goods, thereby reshaping the format structure and ecosystem. The importance of big data can be more and more manifested. In-depth investigation of the application of big data in the “F5 future store”, analysis of the difficulties faced by big data in “F5 future store”, big data application in "F5 future store" The results achieved will further put forward big data for "F5 Future Store" improvement suggestions.Key Words: Big Data; New retail; Marketing Planning目 录内 容 摘 要...................................................IAbstract.....................................................II第一章 绪 论..................................................1（一）大数据的定义...........................................1（二）大数据的特点...........................................11.数据量大.................................................12.数据价值密度低..........
